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Make your brand the answer

Bad Popcorn is the AI commerce visibility platform for ecommerce in the Netherlands and Europe. We steer you from Dutch and European buying questions to a diagnosis, a published fix, and a new measurement.

What makes Bad Popcorn different

Audits that end in a published change, not another score.

Full-site audits, not just dashboards

Drop your URL and we crawl your catalogue. You get the next page to change, not a score with nowhere to go.

One loop, from question to published page

See the buying question, name why a competitor is cited, publish the change, and measure the same question again.

From the buying question to a page you can publish.

Visibility score

Know where you stand in AI answers

Our scoring engine tracks Share of Voice, citation frequency, and positioning quality across major AI platforms.

  • Track visibility on questions like “best running shoes for a marathon” or “sustainable winter jackets”
  • Compare your store with Zalando, Coolblue, and bol.com on the same questions
  • Daily monitoring across PDPs, collections, and bestsellers

Stop guessing whether AI mentions you. Measure it.

Example. Not a live measurement.

Today

Guidance

NL · BE · DE · FR

  1. 01Discover
  2. 02Understand
  3. 03Fix
  4. 04Publish
  5. 05Measure

Visibility

41%

AEO score (30 days)

Total mentions

420

Last 30 days

Runs

12

Last 30 days

Quality

30%

AEO quality

Trends

41%Visibility in AI answers
No data points to display

AI-engines

ChatGPT

ChatGPT

Visibility
68%
Claude

Claude

Visibility
74%
Gemini

Gemini

Visibility
71%
Perplexity

Perplexity

Visibility
79%

Prompt analysis

Map the journey from question to purchase

See which customer questions trigger your brand, where competitors win, and which gaps cost you revenue.

  • Prompt libraries mapped to your SKU ranges and seasonal campaigns
  • Share-of-voice on purchase-intent queries (sneakers, jackets, electronics)
  • Spot when AI cites Zalando or Amazon instead of your store

Example. Not a live measurement.

Prompts

Monitoring

PromptVisibility

Best marathon running shoes?

What are the best running shoes for marathon training?

0%

Sustainable sneakers

Where can I buy sustainable sneakers in Europe?

0%

Sustainable winter jackets

Where can I buy sustainable winter jackets online in Europe?

0%

Headphones under €350

Best headphones under 350 euros for commuting?

0%

Content optimization

Pages AI systems actually cite

Turn product pages into structured, fact-rich content that models can quote with confidence.

  • Gap analysis on pages like /products/running-shoes and collection pages
  • Fix wrong prices, sizes, and specs before AI spreads them
  • Keep colours, materials, and stock in line with what you actually sell.

Example. Not a live measurement.

Improve

Pages to improve

/products/running-shoes

GEO score

72%

/collections/winter-jackets

GEO score

58%

/blog/size-guide

GEO score

45%

Recommendations

  • Add FAQ structured data
  • Enrich product facts for AI citations

Technical optimization

Schema, feeds, and AI-ready markup

Deploy JSON-LD, schema.org structures, and crawler-friendly signals so platforms understand your catalogue.

  • Automated schema and structured data checks
  • AI crawler tracking and attribution
  • Guides your developers can apply

We handle the technical complexity. You focus on growth.

Example. Not a live measurement.

Technical analysis

Performance

28

Score 0–100

Best Practices

28

Score 0–100

SEO

28

Score 0–100

Speed

28

Score 0–100

Structured data

JSON-LD
82%
Open Graph
95%
robots.txt
Valid

How it works

Discover, understand, fix, publish, measure

1

Discover NL and EU demand

Start with commercial prompts in Dutch and in the language of Belgium, Germany, and France. See where your brand is missing from the answer.

2

Understand why you lose

We name the reason: missing comparisons, product facts, conflicting information, schema, crawler access, or the product feed.

3

Fix, publish, measure

Generate the change, preview it, approve it, then re-run the same prompts. The next action is always on screen.

Built for teams

One view for marketing, SEO, and ecommerce.

Available on Growth and Enterprise plans.

Shared workspace

Marketing, SEO, and ecommerce see the same visibility scores, prompts, and action items.

Real-time updates

When a monitoring run finishes or a change is published, everyone sees the latest state. No stale exports.

Clear owners

Audit findings go to marketing. Technical changes go to development. Each task lands with the person who can do it.

Client-ready reporting

Reports you can send to the board: citations, trends, and what changed.

OpenAI logo
Anthropic logo
Google logo
Perplexity logo
Mistral logo
xAI logo
Copilot logo
DeepSeek logo
OpenAI logo
Anthropic logo
Google logo
Perplexity logo
Mistral logo
xAI logo
Copilot logo
DeepSeek logo
OpenAI logo
Anthropic logo
Google logo
Perplexity logo
Mistral logo
xAI logo
Copilot logo
DeepSeek logo

Why you'll actually use it

Because your time is better spent growing revenue, not chasing screenshots of ChatGPT.

  • From “why does ChatGPT recommend Zalando?” to a change you can publish.
  • Built for deep catalogues: thousands of products, seasonal drops, and marketplaces.
  • Show when AI mentions you, and when it mentions Zalando, Coolblue, or bol.com instead.
  • Your data stays yours. Export it whenever you want.

Frequently asked questions

Ready to make AI recommend your products?

Start with a free visibility audit. No credit card required.

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