Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO (Generative Engine Optimization) is the practice of optimizing your website and brand signals so AI assistants like ChatGPT, Perplexity, and Gemini cite and recommend you in generated answers. Unlike traditional SEO, which targets ranked links, GEO focuses on entity authority, structured facts, FAQ schema, and citation-ready content.

Question 2

What is AEO and how is it different from GEO?

Accepted Answer

AEO (Answer Engine Optimization) optimizes content for direct answers in AI search and featured snippets. In 2026, AEO and GEO describe the same discipline: making your brand the source AI systems trust. Bad Popcorn covers both: monitoring mentions, citations, and the technical fixes that improve them.

Question 3

What is AI visibility and why does it matter?

Accepted Answer

AI visibility measures how often and how favorably your brand appears in AI-generated responses. As shoppers ask ChatGPT and Perplexity for product recommendations instead of clicking blue links, brands that are not cited lose discovery before the first click. If AI cannot parse your catalogue or trust your facts, you are invisible to a growing share of buyers.

Question 4

How do I measure AI visibility?

Accepted Answer

Run a baseline of 20–30 buyer-intent prompts across ChatGPT, Perplexity, Claude, and Gemini. Track mention rate, share of voice vs competitors, citation sources, and sentiment. Bad Popcorn automates this with daily prompt monitoring, visibility scores, and a free GEO/AEO audit that checks robots.txt, schema, and on-page signals.

Question 5

Which AI platforms do you monitor?

Accepted Answer

We monitor ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Mistral, Grok, Copilot, and DeepSeek. Starter covers core platforms; Growth and Enterprise expand monitoring coverage and add citations, technical audits, and commerce features.

Question 6

How does the free GEO audit work?

Accepted Answer

Enter your website URL on badpopcorn.ai. We crawl your site, check robots.txt, meta tags, JSON-LD schema, FAQ structure, and AI-readiness signals, then return prioritized quick wins in under a minute. For a full baseline across live AI prompts, start the 30-day visibility audit.

Question 7

What KPIs do you track?

Accepted Answer

Mention (the brand is named), citation (your page is used as evidence), and whether you are the recommended choice or a footnote. A single answer is a sample. Repeated runs on the same Netherlands or Europe question are the measurement.

Question 8

Who is Bad Popcorn built for?

Accepted Answer

Ecommerce brands in the Netherlands and Europe: fashion, sportswear, home, and consumer catalogues. Bad Popcorn steers the work from Dutch and European buying questions to a published fix and a new measurement.

Question 9

Can I try before I commit?

Accepted Answer

Yes. Start with the free site check (no credit card). Starter is €89 a month, or €890 a year: 1 brand, 2 websites, 2 users, and 50 monitored prompts on ChatGPT, Claude, Gemini, and Perplexity. Growth is €219 a month: 3 brands, 5 websites, and 150 prompts, plus citations, content changes, technical audits, and API access. Enterprise is quoted for shopping feeds and unlimited scale.

Prompt	Country	Visibility
Best marathon running shoes? What are the best running shoes for marathon training?	NL	0%
Sustainable sneakers Where can I buy sustainable sneakers in Europe?	BE	0%
Sustainable winter jackets Where can I buy sustainable winter jackets online in Europe?	DE	0%
Headphones under €350 Best headphones under 350 euros for commuting?	FR	0%

Make your brand the answer.

We steer the work, not just the score

How it works

How people search now

How to read the score

See the question. Publish the fix. Measure again.

Where you win and lose

Today

Trends

What NL and EU shoppers ask

Prompts

Monitoring

Why the competitor gets cited

Improve

Pages to improve

Generate, preview, publish

Technical analysis

Structured data

Use cases

Competitors show up, you don’t

New launch, AI has never heard of it

AI spreads wrong facts

The board wants AI proof

They ask where to buy. You don’t.

Strategy meeting in two weeks

Pricing

Starter

Growth

Enterprise

Starter

Growth

Enterprise

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